10 Common Colors and Their Meanings

1. Brown ? Brown indicates nature and woodiness. It’s commonly used in legal and construction logos because it’s simple and neutral.
2. White ? White is the universal symbol of peace. It’s known to represent simplicity, purity, sterility, and radiance.
3. Purple ? Purple is often used in luxury products and education-related logos. It has both cool and warm properties, and implies sophistication, royalty, and mystery. However, because it’s rare in nature, many designers shy away from using it in logos.
4. Blue ? Blue is often used in medical, government, and Fortune 500 companies to represent a sense of authority and security.
5. Green ? This color is often used to represent renewal and life. The soothing tone can evoke a sense of tranquility, but also jealousy and inexperience. It’s often used in logos for eco-friendly companies.
6. Yellow ? Yellow is a tricky one because it can evoke two very different messages ? caution and cowardice or happiness. It’s often used to grab attention and create a sense of warmth. However, it’s also the most difficult color for the eye to process, so overuse can be overpowering to the viewer.
7. Orange ? Orange combines attributes of both red and yellow, and is commonly used to create a sense of playfulness, and to stimulate appetites and emotion.
8. Red ? Red is the most intense color, most often used to grab attention. It’s also used to influence hunger, stimulate quick breathing, and raise a person’s blood pressure.
9. Pink ? This color helps create a feeling of innocence. It’s associated with fun, playfulness, and delicateness. It’s often used to add a feminine flair to a logo.
10. Black ? Technically the absence of color, black is powerful and authoritative. It’s often used in logos to imply elegance and tradition, as well as simplicity.